Motor sports have been playing a
major role in Jordanian society
for the past 50 years, and we
are certainly proud of our
rallying history. As a country,
we stand committed to the FIA in
delivering a world class rally
when we welcome the FIA World
Rally Championship back in 2010.
His Majesty King Abdullah II
As the 2008 Jordan Rally
demonstrated, the World Rally
Championship (WRC) showcased the
Kingdom to a global audience
like never before with up to one
billion viewers worldwide
witnessing an historic occasion.
Now our attention turns to April
2010, when we look forward to
welcoming back the WRC for a
second time to our shores. The
event has captured the
imagination of the Kingdom which
has united behind a national
initiative incorporating both
the public and private sectors.
Your potential partnership is an
integral part of this sporting
and social event that will
expose and promote your company
locally, regionally and
internationally.
His Royal Highness
Prince Feisal Al
Hussein Chairman
Jordan Motorsport
Jordan is fast becoming established as the
region’s growing superpower in leisure and
sporting tourism and the Jordan Rally has played
an integral role in building this reputation.
When Jordan hosted the 2008 World Rally
Championship for the first time, a television
audience reaching 100s of millions witnessed an
historic occasion, and the 2010 return provides
businesses with an unprecedented opportunity to
stand shoulder to shoulder with a remarkable
event.
Massive television and media exposure is
guaranteed once again as Jordan unlocks the door
for 200 million Arab consumers as the region’s
venue for the global championship. Supported by
intensive local, regional and international
public relations and marketing campaigns, the
2010 Jordan Rally will market the Kingdom and
its partners to the world, leaving a legacy to
benefit a generation of Jordanians.
Coverage:
The Jordan Rally 2010 can expect to benefit
from:
Attendance
from 250 media from 90 countries
Media
representation from every GCC and Levant
country
19
Television crews from 11 countries
Journalists
and photographers from six continents
Highlights
programme – which generated 12 million
dollars of direct exposure for the Jordan
Rally 2008 – to reach 196 countries
News footage
to be shown on global news channels
including BBC World and CNN
Extensive
media coverage on MBC, Al Arabiya, Kuwait
Television, Saudi Television, Jordan
Television, Dubai Sports, Abu Dhabi Sports,
Al Jazeera, Future Television, Qatar
Television, LBC.
The wrc.com
website Jordan link had three million page
views from 216,000 unique visitors.
It is difficult,
nearly impossible, to put a price on the
coverage obtained for the Jordan Rally in 2008
but it would run into the 100s of millions of
dollars. Your company too can benefit from this
incredible opportunity with unique branding and
publicity opportunities.
With such levels of coverage expected again for
2010, the Jordan Rally can only achieve its true
potential by working hand in hand with partners
wanting to take advantage from being associated
with this world class event.
The Jordan Rally is typified by values such as
professionalism, dynamism, safety, innovation
and unlimited ambition. Sponsors that share
these values should seriously consider this
business opportunity by joining us in the global
shop window.
Jordan Motorsport will follow up on your
interest by calling you to schedule a meeting.
Alternatively, you may also call our sponsorship
coordinator at +962 6 5850626 for any further
information that you might need.
Join our Official FIA WRC JR Group
